Feast and Ration: WTF is a CRM?

Register your interest on the Eventbrite page

Catch a replay of the 1st event of the Feast and Ration series: How To Scale Sustainably in 2026.

Wtf is a CRM? What does it do? Why do I need one? Let’s unpack that together.

A Customer Relationship Management tool is hugely important tool to any business actively trying to make sales, which any business should.

Yet, it’s been overcomplicated to the point of intimidating, and when you finally do decide to start, you get overwhelmed by the amount of choices, functions and prices which ultimately lead to you crawling back to your Google Sheets.

A CRM allows you to manage your pipeline (basically, the opportunities you have coming up) and can help you track when you last spoke to a prospect, how confident you are with that opportunity, how much value that project holds (i.e, cash) and other important info. It should be your spawn-point before heading into your daily business battles.

Join Shanel Richardson and superstar Capsule CRM expert Julia Blake in this no-jargon webinar to navigate the magical world of pipeline management. Book your free spot on January 27th!