00:00:00:00 - 00:00:37:08 Speaker 1 Oh, my gosh. That dinging noise is horrible. Hello, everyone. 00:00:37:09 - 00:00:49:21 Speaker 2 Hello, you. Hi. How's it going? Good to have you. 00:00:49:23 - 00:00:53:04 Speaker 2 Oh, my gosh. That thing noise. 00:00:53:06 - 00:01:15:23 Speaker 1 You know what? I haven't hosted a meeting like this in a while, so that's sort of like deleting thing. It's like I take it for granted. I don't usually have to hear all about. Right. So we're going to wait just like a couple of minutes. Make sure everybody has got in. 00:01:15:23 - 00:02:02:00 Speaker 2 All right? Bitmoji. So, yeah, actually, for six, six and she from the bus doesn't she says it's nothing to what, though? 00:02:02:00 - 00:02:11:05 Speaker 1 Like I should have some, like, elevator music or something. That's what I should have before the meeting. 00:02:11:07 - 00:02:24:18 Speaker 2 Before my first meeting. Have you been meeting from the future? No. Always play some music. Yeah, in the beginning and at the end for everybody. 00:02:24:20 - 00:02:37:01 Speaker 2 Amazing. Should have definitely come back next time. But you need to find music that is royalty free. Yeah, exactly. Okay. 00:02:37:03 - 00:02:43:14 Speaker 1 No, that's exactly the one. I mean, I have. I used to stream before, like, live stream on Twitch. 00:02:43:14 - 00:02:43:23 Speaker 2 And I. 00:02:43:23 - 00:02:54:09 Speaker 1 Had to use copyrighted music all the time, and I often forgot. So then it does just end up being completely muted. So I'm just talking and you just see my lips moving and. 00:02:54:09 - 00:03:05:24 Speaker 2 You don't get to hear anything. It's just typical. Absolutely typical. Probably for the best to be the. 00:03:06:01 - 00:03:34:13 Speaker 1 Right 2 minutes in. And I think we can probably stop. And so the meeting is going to be recorded. I hope that's alright with everyone. If you don't want to come on in the recording, then feel free to tell off. I'm going to be sharing a PowerPoint. And so yeah. Let's get into it. It's been so long since I've done a PowerPoint presentation. 00:03:34:13 - 00:03:46:04 Speaker 2 I love this. Um. Right now, how do we do that? 00:03:46:06 - 00:03:55:03 Speaker 2 There we go. Play from the start, and it's. 00:03:55:05 - 00:04:09:03 Speaker 1 Nice to make sure you guys can actually see it. 00:04:09:05 - 00:04:10:04 Speaker 2 We go. 00:04:10:06 - 00:04:21:11 Speaker 1 I think that works. Yeah. Brilliant. Now I. Oh, there we go. I can see the chat. Oh, my gosh. It's also. 00:04:21:13 - 00:04:23:07 Speaker 2 So amazing. Anyway. 00:04:23:09 - 00:04:50:01 Speaker 1 Thank you all so much for joining. Feast and ration. This is my first feast and ration session. I'm super excited to be doing this. I've wanted to for a little bit, and it's basically just for my creative friends, those who are in the creative industry, because I think that we could use a little bit of advice that is more tailored to us. 00:04:50:03 - 00:05:12:14 Speaker 1 So before we start, you're going to need two things. You're going to need a pen and paper. If you don't have that two hands, you can do a digital equivalent. So you know, you can use like Mac notes or you know, your word document or something like that. Anything that you can sort of like just have sort source there and be able to see the screen as well. 00:05:12:16 - 00:05:36:06 Speaker 1 But yeah, it's probably a little bit helpful if you can actually have something like physical because there's going to be a bit scribbling, but you can just hack it. I understand it's a bit annoying to have to sort of like run away. And so yeah. And the second thing we're going to need is an open mind, which sounds super cheesy, but I'm going to be sharing a little bit of like tough. 00:05:36:06 - 00:05:37:13 Speaker 2 Love. 00:05:37:15 - 00:05:52:13 Speaker 1 And it might be a bit uncomfortable and might make you think a little bit, but like, it's good sometimes it's good to be a little bit uncomfortable. It's just to give you food before it's not poking fingers or anything, anyone. And this is all. 00:05:52:13 - 00:05:57:10 Speaker 2 Out of love. So with that, I. 00:05:57:12 - 00:06:04:00 Speaker 1 Don't know if anybody needs to run and get pen and paper. Are we all ready to go? 00:06:04:02 - 00:06:06:04 Speaker 2 Brilliant. 00:06:06:06 - 00:06:30:20 Speaker 1 So Question Time. And what is one word that you would use to describe your 2025 and take a moment to think about it? You can share if you want. Um, I can't see the chat. I might be able to see the shop, but you can also just keep it to yourself. It's perfectly fine, you know? Was it good? 00:06:30:20 - 00:06:46:18 Speaker 1 Was it rubbish? Hopeful, disappointing, consistent. Just have a little think about what is the one word you would use to describe 2025. 00:06:46:20 - 00:06:50:00 Speaker 2 Entertaining love up. 00:06:50:02 - 00:06:51:23 Speaker 1 Reengaging. 00:06:52:00 - 00:06:56:19 Speaker 2 Nice. 00:06:56:21 - 00:07:08:04 Speaker 1 Bumpy. Yep. I hear that. Oh, yeah. I just saw Ryan. Yeah, of course. It's. No, no problem. You don't have to chat in this one. I'm going to be doing enough talking. 00:07:08:04 - 00:07:10:13 Speaker 2 For all of us that probably think future. 00:07:10:13 - 00:07:11:20 Speaker 1 Focused. Yeah. 00:07:11:21 - 00:07:16:22 Speaker 2 No, it definitely helps. There's one word I would. Absolutely. 00:07:16:24 - 00:07:36:15 Speaker 1 Okay. Right. So the first thing I'd like you to do is put that word on that piece of paper or that document that you have nice and big and then have next to it in brackets, 20, 25 So this is what like, you know, your knee jerk reaction was like when you for about 2025. So write that word. 00:07:36:15 - 00:07:46:14 Speaker 2 Down to right I'm going to trust that you guys all did that. 00:07:46:16 - 00:08:15:17 Speaker 1 Brilliant. So let's get into it. So what is feast and ration? So Feast Some Russian is an event series that I've put together and it's run by streamline standard to help businesses and, and the basically the main aim is to help creative businesses stop feeling like creatives in the business. Running a business is hard work, especially without the right foundations in place. 00:08:15:17 - 00:08:34:21 Speaker 1 And I just tend to find that when it comes to business events and other sort of networking events and things like that, where we're talking about all of these metrics and things like that, it feels that creative businesses are often left behind. And I'll talk a little bit more about why I think that might be. 00:08:34:22 - 00:08:36:18 Speaker 2 Is more of a theory, but. 00:08:36:23 - 00:08:56:01 Speaker 1 I think it's based in some fact. But I wanted to make a series that is tailored towards us improving all creative businesses because I do think you need to tackle it in a slightly different way. Um, so what is a creative business like? A few people have asked me like, what do I mean when I say create a business? 00:08:56:03 - 00:09:16:22 Speaker 1 So here's my personal criteria. You're making creative assets in house with your own techniques and processes, whether it's music, sound video, graphics or, you know, physical, digital print and stuff like that. Right? So you're making the creative assets from scratch. You have a process. 00:09:16:22 - 00:09:21:06 Speaker 2 Of doing it and you're good. I think like. 00:09:21:08 - 00:09:24:02 Speaker 1 I mean, you're obviously still a creative, even if you're bad at it. 00:09:24:02 - 00:09:26:11 Speaker 2 But you know. 00:09:26:13 - 00:09:52:18 Speaker 1 You know, you've made it your sort of like thing, right? And you're charging for your work. Whether or not that's as a freelancer or a limited company or, you know, you're self-employed, you're taking money for it, and it's like your profession. And then the third criteria is you consider yourself a creative business. So, you know, there might be like a few people that are sort of wondering, Oh, am I sort of on the cusp? 00:09:52:18 - 00:10:04:08 Speaker 1 Like I do some creative stuff. I sometimes put like PowerPoints together and things like that very much a creative thing. Like if you consider yourself a creative business, maybe your creative business. 00:10:04:10 - 00:10:05:21 Speaker 2 Right? 00:10:05:23 - 00:10:08:19 Speaker 1 So that's the thing, so long as you're actually making. 00:10:08:21 - 00:10:11:02 Speaker 2 Something. 00:10:11:04 - 00:10:12:04 Speaker 1 Right. 00:10:12:06 - 00:10:15:18 Speaker 2 So tough love. 00:10:15:20 - 00:10:43:03 Speaker 1 You need to work harder as a creative to make your business work. So have you ever heard of the that the fact that the logic side of your brain is on the left side and the creativity is on the right side and there is actually truth to that? They have done the studies and fun fact ADHD also is on the right side. 00:10:43:03 - 00:11:02:00 Speaker 1 But that's just an aside. I just thought that that was a fun fact when I was looking this up. So you are probably using a lot of your right side of your brain when you're doing creative work and you know you're in the process in the zone and things like that. And that is a part that you probably really enjoy. 00:11:02:02 - 00:11:23:17 Speaker 1 And so you start doing what you do because you like the process of making things and you're good to it. So you charge for it and now you have a profession from it. And I think that's how a lot of us probably start is, you know, all creative businesses. We were just really, really good at what we do and we wanted to make a living off of it because we were really good at it. 00:11:23:19 - 00:11:59:01 Speaker 1 Um, the problem is that having a profession isn't the same thing as having a business, and being a professional is about the work itself. But running a business is what ensures that you actually have the work to do. And I find that, you know, the statement I made before about creatives in the business, I think that a lot of us, you know, in an ideal world it would be great if we just had work sort of like lined up for us and we could just sort of like just get into the zone and just get work going and just doing things and, you know, just being in that sort of zone. 00:11:59:01 - 00:12:17:10 Speaker 1 But unfortunately, like running a business that is, you know, poor of what we do and part of what we should be really focusing on if we want to run a business. And if you want to be a professional, it's really just about finding something that's going to give you that work. Like that is. 00:12:17:16 - 00:12:19:06 Speaker 2 The. 00:12:19:08 - 00:12:39:04 Speaker 1 While I would say less headache, but obviously you can have a really sharp boss. But that is the less headache of being able to have just a pile of work that you can just sort of like do is just to work for somebody else, whether or not that's like a client, you know, being on retainer, like big retainer, and you know that that is your sole income. 00:12:39:06 - 00:12:59:08 Speaker 1 That's, you know, how you can sort of just like work in that sort of way as being a professional. But even then, you know, it's kind of risky. You don't know if that client's going to stay with you or stick with you or if they're just going to turn to somebody else. Like, there is always a risk in every single way that you look at things, which is really like, I know. 00:12:59:10 - 00:13:24:12 Speaker 1 And we also know that right now the creative industry is in shambles and it's very hard to get a sort of employed role anyway. So that's also probably why you're running a business. If you want to run a business, that is your job running the business. The creative side is part of that and you know the actual business side. 00:13:24:12 - 00:13:26:05 Speaker 1 I think often. 00:13:26:07 - 00:13:27:10 Speaker 2 We sort of. 00:13:27:12 - 00:13:56:07 Speaker 1 Push it to one side, a lot of the stuff and you know, the things that just take over a lot of our time and we might have problems of prioritizing a lot of things. So that was also part of the reason why this series exists. So what should a business actually do? Well, it should generate sells and deliver services and goods, so it should do this sort of like balance, right? 00:13:56:09 - 00:14:21:24 Speaker 1 So if you're not focusing a fraction of your time on generating sales in your business, it's not a business. It's an expensive headache that sometimes pays, right? That is a general general part of a business that you have to be generating sells. It's it's really gross. I know to a lot of us, we don't like that part and we don't like to talk about money and things like that. 00:14:21:24 - 00:14:44:01 Speaker 1 We just want to get into the creative process. But that is actually how business should function and sells is not marketing. Marketing helps you get sales. Just an aside, because I think a lot of the time, you know, sales can get a little bit murky and it can be a lot about, Oh yeah, I'm posting on social media. 00:14:44:03 - 00:15:06:21 Speaker 1 That's part of the marketing. So yeah, the sells is the actual sort of activity pushing, you know, those opportunities along, asking for referrals, things like that. And of course the actual sales calls themselves getting that amazing client call and getting the payment and things like that. That sells, at least in my opinion. 00:15:06:23 - 00:15:07:18 Speaker 2 Right. 00:15:07:20 - 00:15:12:04 Speaker 1 And it should generate cash for the business itself. 00:15:12:06 - 00:15:13:16 Speaker 2 And you. 00:15:13:18 - 00:15:24:21 Speaker 1 Know, your pay is a cost to the business. Your prices need to reflect making a profit for the business as well as for yourself and for your team. If you have. 00:15:24:21 - 00:15:26:14 Speaker 2 Won. 00:15:26:16 - 00:15:49:02 Speaker 1 A lot of us, you know we're solopreneur or we're working with maybe one other person, but we know that obviously the prices that we put out there, it needs to pay for us, right? But it also needs to make enough of an income that you can use it to invest back into the business that you can generate, you know, more business so that you have more work and then you have more money. 00:15:49:04 - 00:16:23:16 Speaker 1 And it doesn't have to necessarily be from a place of, Oh, I want to become a millionaire and I want to be so rich. A lot of us just want to live, right? But unfortunately, inflation exists, which means, just as an aside, we have to make more just to survive. So I just want to put that in, you know, in your minds, because I know that when it comes to money, it can be very uncomfortable, but it needs you know, we need to we need to think a little bit more about it. 00:16:23:18 - 00:16:39:19 Speaker 1 What should a business do? It should also be handled as its own entity with its own accounts, targets and goals, regardless of if you're a sole trader. Of course, if you are a sole trader, I'm not too sure how it kind of works in terms of bank accounts, but I'm pretty sure that you need to. 00:16:39:21 - 00:16:40:09 Speaker 2 Keep. 00:16:40:14 - 00:17:10:12 Speaker 1 Those expenses separate because obviously you can get into quite hot water and the last thing you want is a gov on your door being like, Alright, you didn't keep this all in check, so you know, handle it as its own sort of thing and it should, as a small business owner, work with your life, not against it. Um, you know, at the end of the day, I think majority of us, if not all of us with small businesses and you know, we are all business. 00:17:10:14 - 00:17:31:09 Speaker 1 So if we're not functioning the business isn't functioning. Um, a lot of us, we don't have maybe like, say, another partner that we can sort of rely on if we're unwell or if things are just too much. We're having a mental break like that stuff. Woofer a spanner in the works with the business and then that frozen spanner with work with your life. 00:17:31:11 - 00:17:50:16 Speaker 1 So we need to have like a sustainable balance so that we can maintain it. And you know that the business is actually working with us and not against us. And I just think that that's something that we need to have as small business owners. That's what a business should do. 00:17:50:18 - 00:17:52:07 Speaker 2 So off. 00:17:52:07 - 00:18:02:04 Speaker 1 The cuff of that Question Time again, are you focusing on sales as well as. 00:18:02:04 - 00:18:04:02 Speaker 2 Delivery? 00:18:04:04 - 00:18:20:22 Speaker 1 Are you generating cash for the business itself? Are you thinking about that when it comes to your pricing? You know, are you sort of like setting your prices and being like, okay, yeah, this will be enough for me. You sort of know. 00:18:21:02 - 00:18:21:24 Speaker 2 What. 00:18:22:01 - 00:18:45:06 Speaker 1 Fraction of it is being saved for the business and is it set, you know, or is it kind of murky depending on how things are? And are you sacrificing your health for your business? You know, if the answer is I wish I did a little bit better so I could be like. 00:18:45:12 - 00:18:47:09 Speaker 2 If the answer is no or if the answer is yes. 00:18:47:09 - 00:19:16:12 Speaker 1 Well, of course, yes and no for some of the questions. But if you're focusing or not on focusing on sales and you're not focusing on delivery, you know, then maybe that's a problem. If you're generating cash and it's just going to the business or it's just going for yourself, then there's a balance that needs to be had. And if your self sacrificing your health for the sake of your business, then there's also a balance that needs to be had there as well. 00:19:16:14 - 00:19:22:18 Speaker 1 So just think about it. 00:19:22:20 - 00:19:24:04 Speaker 2 Okay? 00:19:24:06 - 00:20:06:11 Speaker 1 Tough love statement. Again, you can't improve what you don't track. So this is going to be a key thing. I don't know who of us have started planning for 2026. I know it's kind of a big fee, even if it is just some loose planning. Maybe some of us have started. Maybe. Yeah. So yeah, that's one key thing, is that sometimes we set goals and then we don't really think about what that means in practice, what it means to actually get there, what are the steps and what should we be looking for to ensure that we are actually making our way towards those goals? 00:20:06:13 - 00:20:46:09 Speaker 1 So Question Time How many key performance indicators, KPIs do you think a typical business needs to track? Just, you know, just so for you to write in the chart or something like that, what you think maybe the sort of like baseline is for like key performance indicators, That's like stuff like, you know, revenue, profit, customer retention rate, churn rate, blah blah, blah, blah, blah, blah, blah, all of those sort of things. 00:20:46:09 - 00:20:57:04 Speaker 1 Well, how many do you actually think is needed for a business to sort of like track so that we can improve and things like that? 00:20:57:06 - 00:21:07:04 Speaker 2 Five is a good one. I think five is pretty nice. 00:21:07:06 - 00:21:14:07 Speaker 1 It depends on the business. I currently have five, but I've seen it be way higher when businesses have different. 00:21:14:10 - 00:21:18:18 Speaker 2 Yeah, exactly right. Like is how long. 00:21:18:18 - 00:22:07:23 Speaker 1 Is a piece of string? Because depending on what kind of business you have, obviously the more complex it gets, the more key performance indicators you need to track in order to make sure that you're running a tight ship. So what to track? Zapier wrote a blog where they listed 51 KPIs. Who has time for that right? 51 And you know, things like customer acquisition cost, stakeholder value, churn rate, and you know, when it comes to this kind of thing, of course, like, you know, depending on what source is saying it and for what industry SAS industries sells as a subscription, they will have so many other sort of KPIs that will be completely irrelevant if 00:22:07:23 - 00:22:09:22 Speaker 1 you're, you know, making. 00:22:09:22 - 00:22:12:22 Speaker 2 Books or something, right? 00:22:12:24 - 00:22:36:15 Speaker 1 You might not have a subscription model or you might only work on projects or you might only work with retainers or, you know, things like that. So depending on what kind of business model you have will determine what kind of KPIs you need to track. The more complex your business becomes, the more KPIs you need to track in order to optimize. 00:22:36:17 - 00:23:01:00 Speaker 1 So let's like take, for example, like Coca-Cola. I don't know how many KPIs they track, and I wouldn't even want to write because you've got Coca-Cola, the corporate company. Then not only that, you have like it's split into different areas of the world, then you have it split into, you know, different branches and things like that, different managers for those branches and things like that. 00:23:01:01 - 00:23:11:23 Speaker 1 They all have their own KPIs that they need to track and report on to this big corporate entity right back down to, you know, is it being sold in your local pizzeria? 00:23:12:00 - 00:23:12:16 Speaker 2 Right. 00:23:12:18 - 00:23:41:18 Speaker 1 So that's the sort of how long is a piece of string moment? Good news is you can measure whatever you like, you can track however little you like, however much you like. The general sort of rule of thumb, I think, is that the more metrics that you track, the better of an idea you have in your business, right? 00:23:41:20 - 00:24:10:08 Speaker 1 Like, you know, if you sort of track just five things, that is fine, right? And you, you know, you're actively sort of coming back to it and, you know, analyzing what it means and what you've put in place to sort of get there, then I think it can be super duper effective. You might want to think about, you know, what those KPI should be for your business, maybe for you right now, you know, cash flow is super important. 00:24:10:10 - 00:24:29:24 Speaker 1 Like how much are you spending month to month and, you know, week to week, maybe you don't have to really manage day to day, but you know, like per month, how much how much is going in, how much is coming out? Do you have enough for that next thing that's going to come out next month, Do you need to split those payments and things like that? 00:24:30:01 - 00:25:02:21 Speaker 1 Right. You know, net profit margin, how profitable is your business? How profitable is a service that you're offering? So literally think about. So net profit margin is profit after all, expenses as a percentage. So what you make minus what you spend and that's that's literally what it is. Right. A lot of these acronyms and things get flown around and it is literally like, what does it actually mean? 00:25:02:23 - 00:25:25:23 Speaker 1 Super simple, but some of it is because it's not relevant to us and that's it. If it's not relevant, throw it away. Don't even worry about it. You know, for instance, we have. So yeah, let's go through the list of just a few examples here. We've got net profit margin, which I just explained with cash flow, which I just explained sales efficiency and conversion rate. 00:25:26:00 - 00:25:48:23 Speaker 1 How often do you close business opportunities that come to you? Right. Somebody is like, Oh, I got a really nice referral for you. Like, does it usually result in you like getting that client or do they sort of just fall off and ghost you? Right. Like that's basically just, you know, what if that tracks that conversion rate, a customer value, how much are people spending with you? 00:25:49:00 - 00:26:13:08 Speaker 1 How much do your projects usually like cost? You know, how much over the course of time with your clients being with you, do they typically spend do clients sort of come for just one project and drop off, or do they usually stay for like, you know, free of a projects and and then the time value of that, that's your churn rate. 00:26:13:10 - 00:26:35:16 Speaker 1 So if you have a high churn rate, that means that your clients pretty much, you know, they come and they go, right. But if you have a low churn rate, then your customers are sticking with you for a long amount of time, which is obviously the ideal situation. But if you don't have anything for them to come back to, then that churn rate is going to be really high. 00:26:35:16 - 00:27:19:12 Speaker 1 Say you're working on just a project basis, then you're really at the mercy of those clients that come and give you those projects. If you're on retainer rate, then yeah, that that churn rate is going to decrease and then customer acquisition cost is really important for you if you're using like paid ads, right? So like, you know, stuff like I forgot what it's called, like pay pay per click, you know, that's how much essentially you need to pay in order to get somebody to click on your apps like So think about that when it comes to sort of customer acquisition cost or you can even measure it in time if you wanted to. 00:27:19:14 - 00:27:46:11 Speaker 1 And you know, if you're not necessarily spending money that you can sort of see, then how much time does it take for you to get a client and, you know, customer satisfaction, Right. Are you talking with your clients? You know, your satisfaction rate? Equally important, are you happy with where you are right now? It's okay to be a little unhappy sometimes, especially when things are super duper stressful. 00:27:46:13 - 00:28:14:08 Speaker 1 But if you are less than five majority of the time, something needs to change. There is no point working something that you hate. You might as well work a job you hate like a business. It's just too much effort for this. Just do something else. Do something else. It's going to pay you that you also hate. But if you love what you do and want to love what you do, you need to change it to make sure that it works for you. 00:28:14:10 - 00:28:20:13 Speaker 1 Number of dance breaks are just included as an aside, just to show you that you can have whatever metrics that you want. 00:28:20:15 - 00:28:21:17 Speaker 2 Right? 00:28:21:19 - 00:28:51:06 Speaker 1 You know, if you're a charity, maybe stuff like this, you know, stuff like cash flow and retention rate and, you know, who knows, maybe that's not super important to you. Maybe you want to measure how many people did we help, how many cities did we visit and, you know, give webinars to how many people showed up to my webinar, Hey, hey, you know, or how many people are am I helping through these methods or events or things that I'm doing? 00:28:51:08 - 00:28:53:14 Speaker 1 Like if these things are important to you. 00:28:53:17 - 00:28:55:02 Speaker 2 Track them. 00:28:55:04 - 00:29:02:08 Speaker 1 And make sure that you keep on doing it. So. Question Time. 00:29:02:10 - 00:29:03:00 Speaker 2 What key. 00:29:03:00 - 00:29:34:00 Speaker 1 Performance indicators do you think your business needs to track? What is important to your business? Because if you track it, you are much more likely to make sure that you're doing it right. You know, if you're tracking to improve it, then how you know, how can you improve on something that you can't see? It's really hard and you know, and how can you decrease your stress levels if you don't know where your stress levels are coming from and things like that? 00:29:34:00 - 00:29:58:22 Speaker 1 Like if you measure it, you just make it so much easier for yourself. So really get into a good habit of that and I'll help you with that here if you can put it into practice. So make a list on your sheet of things that you'd like to improve on your business. Next year, 2026. I'll give you just one minute. 00:29:58:24 - 00:31:10:05 Speaker 1 Hold on. I was meant to set up a timer for this, and I'm going to set it to 50 seconds because now I've been yammering on. But make a list of things that you want to improve on next year. Just sort of knee jerk reaction. 00:31:10:07 - 00:31:17:04 Speaker 2 Oops, How do I stop it? Oh, my gosh. Hello. 00:31:17:04 - 00:31:19:24 Speaker 1 How do I stop you? 00:31:20:01 - 00:31:24:04 Speaker 2 We don't see a timer. Okay, great, Great. 00:31:24:06 - 00:31:28:08 Speaker 1 I just here in my is. I called. 00:31:28:10 - 00:31:32:17 Speaker 2 Typical right? 00:31:32:19 - 00:31:38:19 Speaker 1 One moment. I need to stop that or it's going to drive me insane. 00:31:38:21 - 00:31:44:18 Speaker 2 That we go right sharing again. 00:31:44:20 - 00:31:48:11 Speaker 1 So then you want to narrow that list down to treat. 00:31:48:15 - 00:31:51:00 Speaker 2 The free. 00:31:51:02 - 00:31:59:15 Speaker 1 Sort of knee jerk reaction. What are the most important of that list? 30 seconds. I'm not going start the timer again. 00:31:59:17 - 00:32:37:15 Speaker 2 It's going to be ringing in my ear. Drugs. 00:32:37:17 - 00:33:03:22 Speaker 1 All right. That was 30 seconds. And, you know, if you need more time to sort of like think about it, you know, simmer, then do feel free after the fact. And then, you know, after this webinar, you might want to look at that. That list of free is going to indicate to you which KPIs you sort of need to search for that are related to those things that you want to track. 00:33:03:24 - 00:33:25:21 Speaker 1 And maybe you even put in personal things like say, a step goal or something like that. Then you know, your KPI, a tracking system is going to be with Fitbit or something, right? You know, just just make a list of sort of like the things that you actually want to track next year and that you want to keep in line with and keep focused on. 00:33:25:23 - 00:33:27:17 Speaker 2 Right. 00:33:27:19 - 00:33:42:00 Speaker 1 Tough love statement. Is it number three? Because I forgot to put the number then of course I did. You get out what you put in, but that return isn't always 1 to 1. And that is a really hard pill to swallow. 00:33:42:02 - 00:33:42:09 Speaker 2 Right? 00:33:42:09 - 00:33:57:16 Speaker 1 You can be putting all of your effort in and then it's like, what is happening? Nothing is happening. Nothing is coming out of this. So you've probably heard the phrase shoot for the moon, hit the stars or something along. 00:33:57:16 - 00:33:58:19 Speaker 2 That line, right? 00:33:58:20 - 00:34:24:18 Speaker 1 I probably butchered a butcher every statement. But if you aim to just get by then you need to do more than just get by. And if you want to manage what you have now, you need to track more to keep it. And if you want to do less, then you need to outsource more. And if you want to double the output, you need to do more than double the output. 00:34:24:20 - 00:34:49:02 Speaker 1 So just sort of in general, I think, you know, coming back to sort of what I was saying before, inflation exists. If you sort of just want to maintain what you have now, you still need to do a little bit more to ensure that you're actually going to keep it. We don't know if we're going to get to Trump's next year or, you know, something's going to explode in our, you know, political system. 00:34:49:02 - 00:35:18:05 Speaker 1 Again, I mean, it does like, I don't know, every quarter, right. You need to be sort of prepared for just crap. Honestly, there's a lot of stuff that happens. So you want to give yourself the biggest chance that you're going to hit those goals that are really, really important here. I think sometimes, you know, we sort of set goals out of necessity, but also out of just sort of wanting to write. 00:35:18:07 - 00:35:37:12 Speaker 1 It's like, Oh, yeah, I just want to double the business next year. And we just sort of like to say it, you know, it's like, it's pretty easy. Want one, right? Well, one or two, should I say, you know? But at the end of the day, like, is it really, really crucial? If it is really, really crucial, you use those things that you need to track and make sure that you get. 00:35:37:12 - 00:35:38:01 Speaker 2 There. 00:35:38:03 - 00:35:58:14 Speaker 1 And do a little bit more. So I think that when it comes to sort of like doing more, we don't actually really give that much for into what that actually means. What does that mean in practice to do more? Does doubling the business mean doubling yourself? As far as I'm concerned, we're not cloning ourselves. 00:35:58:14 - 00:36:01:20 Speaker 2 Yeah, it's. 00:36:01:22 - 00:36:20:08 Speaker 1 But you can have like digital doubles, right? They do exist. Not all of us have access to it. I mean, I remember I was I was talking with somebody just the other day who said that they were working on digital doubles. I don't know if that is going to be super duper effective, if it's really going to work as well as they say. 00:36:20:08 - 00:36:37:21 Speaker 1 Of course not. But, you know, there are tools that you can use to do double the work in half the time and that, you know, or say do the same amount of work in half the time, should I say that is also doubling. 00:36:37:23 - 00:36:38:23 Speaker 2 Right? 00:36:39:00 - 00:37:04:13 Speaker 1 So we're in the age of I sorry to say, like, you know, I mentioned the AI thing. I didn't really want to, but I tech bots, whatever it is, they literally exist to take the work you don't want to do. And I'm saying this to myself, okay, I don't use a ton of AI tools, but they do exist. 00:37:04:15 - 00:37:15:15 Speaker 1 Don't let anybody scaremongering you into saying that you need to do this and you need to do that. You don't need to do anything. It just makes things way easier than doing. 00:37:15:15 - 00:37:16:17 Speaker 2 Everything. 00:37:16:17 - 00:37:40:04 Speaker 1 Manually. And it's really hard to keep track of all of the different things that you need to measure and all the different things that you need to do. If you're looking at different places and things like that and you don't have tools to bring it all together or things to automate certain things and repetitive tasks like admin admin work, it will take up all of your time if you let it. 00:37:40:06 - 00:38:13:11 Speaker 1 So literally, if you can just what's the word you can automate, delegate, eliminate what is it, AI adder or something like that. Right? So it is literally what needs to actually be done in your business. You know, then think about can some of it be automated and can some of it be delegated and then the stuff that is like, actually, you know what, this isn't really super important fro in the bin. 00:38:13:11 - 00:38:16:03 Speaker 1 Throw it away. You don't have the time. 00:38:16:05 - 00:38:17:05 Speaker 2 Okay? 00:38:17:07 - 00:38:23:04 Speaker 1 Especially, you know, a lot of us, we've got these big goals and we've got like a lot of things that we need to fix. 00:38:23:06 - 00:38:24:11 Speaker 2 Throw it away. 00:38:24:13 - 00:38:39:18 Speaker 1 Even if it's just for a time. So, you know, double the output, taking half the time to do all the work. You know, you can also outsource, say, half of what you do. 00:38:39:20 - 00:38:40:14 Speaker 2 Right. 00:38:40:16 - 00:39:02:11 Speaker 1 You don't have to outsource half of what what you do. You can do a smaller fraction because I understand, you know, you're making the resources that you have work for you. That's all it is. And if you happen to have a little bit more money that you can actually invest into taking some of the stress of your hands, I urge you to think about it. 00:39:02:13 - 00:39:35:20 Speaker 1 Just think about what you're willing to set aside and see what you can sort of invest into. So let's put it into practice. Make two columns. What can you optimize in your business to get twice as much? So for that one, you can do double. And then on the other column, what can you optimize in your business to take half as long? 00:39:35:22 - 00:40:04:05 Speaker 1 And then at the top title, you can say half. So at the top you can have optimize double half. And I think we have time to sort of think about it. So have a think about first, what can you optimize in your business to get twice as much out of what do you need twice as much out of? 00:40:04:07 - 00:40:07:09 Speaker 1 Do you need twice as much revenue? What does that. 00:40:07:09 - 00:40:12:08 Speaker 2 Mean? 00:40:12:10 - 00:40:42:01 Speaker 1 Twice as many projects. Twice as many clients. 00:40:42:03 - 00:40:43:06 Speaker 2 I'll give. 00:40:43:08 - 00:40:44:04 Speaker 1 Ten more seconds. 00:40:44:04 - 00:40:51:04 Speaker 2 For that one. 00:40:51:06 - 00:41:47:12 Speaker 1 And now think about what can you optimize in your business to take half as long. It doesn't matter if it's, you know, a big sweeping statement, admin emails, writing to clients, meetings with clients, looking for your data, 10 milliseconds. 00:41:47:14 - 00:41:49:23 Speaker 2 Okay. And of course. 00:41:50:00 - 00:42:11:16 Speaker 1 If you want more time, you know, think about it after the fact is just to get you sort of like thinking and stick it on paper. All right. And then what you have there, that gives you a sort of plan of action of Now what do I need to look up to help me do that? And I will. 00:42:11:16 - 00:42:13:10 Speaker 2 Help you with that. 00:42:13:12 - 00:42:18:17 Speaker 1 So how do you double the business? What we already sort of talked about that, so I'll. 00:42:18:17 - 00:42:20:20 Speaker 2 Skip over that. 00:42:20:22 - 00:42:22:06 Speaker 1 Tough love statement. 00:42:22:08 - 00:42:23:03 Speaker 2 Number four. 00:42:23:05 - 00:42:31:03 Speaker 1 I think Google sheets will only get you part of the way there. Okay. I don't know who needs to hear this. 00:42:31:05 - 00:42:34:14 Speaker 2 It could even be me. 00:42:34:16 - 00:43:03:09 Speaker 1 Tools exist for a reason and different tools do different things. So, you know, Excel will get you so far or sheets or word or whatever it is that you use. But there are tools that are may specific specific purposes that you can utilize your advantage, right? So you've probably heard of a CRM. What the heck is that is a customer relationship management tool which helps you with sales. 00:43:03:11 - 00:43:37:07 Speaker 1 So it is literally to help you see your leads, to see your prospects, what opportunities are around, like what money is on the horizon and who are you talking to? It could even be, say, partnerships and stuff that you are thinking about. Who can you outsource work to? And it just keeps things in a nice place. You should be practically living here if you want to make more money because that is what is going to help you sort of just see Snapshot. 00:43:37:09 - 00:43:44:09 Speaker 1 Who do I need to talk to today? How do I need to talk to them? When did I next talk to him? I don't know if you've had this. 00:43:44:11 - 00:43:44:24 Speaker 2 But there have. 00:43:44:24 - 00:44:09:24 Speaker 1 Been so many times where I'm talking to somebody and Oh, wait, oh my gosh. The last time I talked to them was five months ago. Yeah, that's what CRM help with. They keep you in line, help help you see what you're actually doing. And you can just just literally just check in with every day, you know, every other day, you know, keep it short and sweet. 00:44:09:24 - 00:44:30:04 Speaker 1 But this is where you should really be living if you sort of want to drive revenue and your business. And I think it's so important that the next webinar is actually going to be on CRM because I think it's so important for us, especially as creative businesses, but as businesses in general. And, you know, I just want to break it down, right? 00:44:30:06 - 00:44:58:20 Speaker 1 Email automation tools. Even if you don't have, say, an email list right now, like maybe you're not writing our emails, maybe you are the one thing about, you know, email management and having relationships with customers in email is that it's off of social media. It's a way from the algorithm. It is away from, you know, the linked in jail or tech talk jail or whatever it is and haven't to all the time. 00:44:58:20 - 00:45:26:05 Speaker 1 You just talk directly to people. It's not dead. And you know, it's might not even be your thing. But, you know, either way, there are tools to help you with that, to automate that process and like, welcome people on and, you know, welcome your clients even. Maybe there's just information that you want to give to them just so that you're in the forefront, especially for older clients, bring them back in and marketing management tools. 00:45:26:07 - 00:45:54:24 Speaker 1 You do not need to be everywhere at once. You can manage them in one place and track the metrics of how well it's doing, which is also super important. But Don't get wrapped up into it. Actually don't get wrapped up into, you know, the likes and the shares and things like that. Just use it to track who is actually engaging with your content, because those are the people that you should be thinking about bringing into your sales process, right? 00:45:54:24 - 00:46:16:14 Speaker 1 It's all about like, why are you actually doing it right? I think a lot of us get wrapped up into the marketing part, and that's why I said sells. Isn't marketing sales helps? Yeah, marketing helps You get sells is because a lot of us, I think we just post stuff and it's like, yeah, now clients will see me, but we don't think about like, how does this translate into an actual sale? 00:46:16:16 - 00:46:42:15 Speaker 1 And it can take so much time. So yeah, payment tools, maybe you want to make things more convenient for your clients, maybe you have like overseas clients and things like that. Having an online payment to like stripe or go cordless or square can really help with that friction. They always take a small percentage. That's how you pay them, but they're free to set up. 00:46:42:15 - 00:47:14:07 Speaker 1 And you know what? You might even find that for the convenience of it is worth it. So it's worth thinking about automation, tools, use whatever feels comfortable, but manually managing everything is incredibly hard. So Zapier or if this than that. So if I 50 make so make is like an AI automation tool or something like that. It helps with making like integrations work with each other. 00:47:14:11 - 00:47:37:06 Speaker 1 Zapier Does that. If this, then that does that. So basically you can set it up that if you post in one place and you can post in another place, or if somebody goes to your website, then you know you can send something to them, or if somebody signs up to your subscription button at the dirt, like you can do so much and you can make these tools basically communicate with each other. 00:47:37:08 - 00:47:52:11 Speaker 1 Because once you start like getting your tools, stock or whatever you want to call it, it can get very complex, very fast. So I understand that. So the automation tools that helps with sort of bridging that gap and then accounting software. 00:47:52:13 - 00:47:54:10 Speaker 2 I don't know right. 00:47:54:12 - 00:48:20:06 Speaker 1 Just don't get fined by HMRC or get a bucket. There was some Swedish, there were some Swedes booked onto the calls. I had two friends got to work at their manager. Incomings, your outgoings and stuff. Do that property properly with accounting software, I would not risk it. Just, you know, the thing is they exist to make your life easier, even though it is kind of complex to look out. 00:48:20:12 - 00:48:26:03 Speaker 1 Or honestly, if you can afford to outsource to an accountant so you don't even have to think about that stuff. 00:48:26:05 - 00:48:27:24 Speaker 2 Go for it. Right? 00:48:28:01 - 00:48:45:08 Speaker 1 I know that a lot of us, we're maybe not in that place to do that, but these accounting softwares help make it so much easier when it comes to reporting, end of year and all of that stuff. How much tax do I have to pay? How much should I actually make? Profit loss. You need accounting software. Don't get done. 00:48:45:08 - 00:48:50:01 Speaker 2 In by the govt right? 00:48:50:03 - 00:49:16:11 Speaker 1 Put it to practice. What tools are you using? And I put them here on the slides so you don't have to go back and things like that. What is in your tool? All these things are all relevant to you. One thing I didn't mention is that you even have multiple all in one suites like Moxy or ODU, which I keep on saying maybe you've seen the advertisements on the train stations. 00:49:16:11 - 00:49:40:01 Speaker 1 O2 is also like a business sort of management platform. It's open source and it allows you to manage things like sending out invoices and pipeline management and stuff all in one place. So something like that could even be really, really good. And I need to say this it does not have to be expensive. It really, really doesn't. Right? 00:49:40:02 - 00:50:01:20 Speaker 1 Moxy allows you to manage so many different things in one place, and I think it's not even £20 a month and oh, do I think you get even cheaper if there's just a couple of things that you want to use? It doesn't have to be expensive. I think, you know, we shy away from it because it's just like it's just going to take all this money and this monthly expense and you don't know what's coming in and trust. 00:50:02:00 - 00:50:26:17 Speaker 1 Like it just makes things just so much easier and it will help you grow your business, you know, because then you can actually manage these things. What they're actually, you know, these tools are actually useful. So what tools do you need to look into as well? Just make a note of that on your paper. Right. I need to shimmy along. 00:50:26:19 - 00:50:33:03 Speaker 1 Right. So that is pretty much like the. 00:50:33:05 - 00:50:35:12 Speaker 2 The body of the webinar. 00:50:35:14 - 00:50:48:19 Speaker 1 So now is the last thing that you need to do is looking at that sheet of paper. What is one word that you would use to describe your ideal? 2026. 00:50:48:21 - 00:50:49:05 Speaker 2 Write. 00:50:49:05 - 00:51:11:13 Speaker 1 That at the bottom of the paper, just one word kneejerk reaction you're free to share. You don't have to consistency. Yeah, absolutely. It was API. You know, it's one of those things I've even had to look. 00:51:11:13 - 00:51:11:21 Speaker 2 Up. 00:51:11:21 - 00:51:12:12 Speaker 1 Because I heard. 00:51:12:12 - 00:51:18:17 Speaker 2 That it was really, really good. One word. 00:51:18:19 - 00:51:27:15 Speaker 1 But 2026 revived. Ooh, I like that. That's powerful. 00:51:27:17 - 00:51:29:02 Speaker 2 That's powerful. 00:51:29:04 - 00:51:37:10 Speaker 1 Development. Heck yeah, these are great. The main thing is that they're positive, right? We don't want obviously, like. 00:51:37:10 - 00:51:42:15 Speaker 2 Negative words just survive. It's like I you know, I understand, like. 00:51:42:17 - 00:52:24:24 Speaker 1 In this climate, everything's coming for our lunch. It gets harder and harder every single year. But this one word is, you know, this is what I would really like you to if you can take anything away, take that one word away, stick it in your planning document, stick it, you know, at the top and things. This should be what you're trying to align your 2026 to when you're making like decisions in your business, when you're looking up stuff, when you're thinking about how you can blow everything up and do it again, think about that word is what you're doing, what You're tracking what you're looking up relating to that word. 00:52:25:01 - 00:52:55:14 Speaker 1 If not the maybe you need to change your word, or maybe you need to change the thing that you're planning on doing. Yeah, right. Revolut is pretty good as well, actually, for international transactions. You can look into different banks like resolute. Yeah, no, I've tried Revolut I think is pretty good. And so simple as well. Yeah, right. So that's that. 00:52:55:16 - 00:52:59:16 Speaker 1 So take that word, stick it in your document, immortalize it somewhere. 00:52:59:18 - 00:53:02:02 Speaker 2 And right now. 00:53:02:04 - 00:53:06:23 Speaker 1 All of that's out the way. I would like to just talk a little bit about me. 00:53:07:00 - 00:53:08:09 Speaker 2 Um. 00:53:08:11 - 00:53:10:17 Speaker 1 This webinar sponsored by is not sponsored. 00:53:10:20 - 00:53:15:17 Speaker 2 I'm not getting paid for this, but um. 00:53:15:19 - 00:53:40:13 Speaker 1 I'll just talk a little bit about me, um, and why I even sort of like went into this so, so streamlined standard. You know, a lot of you knew me when I was doing sort of like freelance everything. And, you know, I am a sort of creative term strategist now. I would say, and I have experience in working in a bunch of different things, working with games and books, printed physical products. 00:53:40:15 - 00:53:43:15 Speaker 1 And safe to say, I know the design process. 00:53:43:15 - 00:53:44:07 Speaker 2 Fruit and fruit. 00:53:44:13 - 00:54:06:02 Speaker 1 At least with sort of digital creative media and things like that. Um, and honestly, I've been on a few projects that just tend to fall through at some point. The hint is it falls apart right at the beginning. Okay, so I know the power of being able to plan stuff and to make sure that things just don't fall apart. 00:54:06:04 - 00:54:20:19 Speaker 1 Because who wants to work on a project that you're never going to see? And so that's why I kind of built stream on standard. And I wanted to empower creatives to work on bigger projects in a small way. Basically, small way is through collaboration. 00:54:20:21 - 00:54:21:06 Speaker 2 Right? 00:54:21:12 - 00:54:39:20 Speaker 1 Without the guesswork of how much it's going to cost or whether it's even possible, like we need to. You know, I think a lot of us, we take what comes to us, but we want to work on more. We want to do stuff that fulfills us. We want to do stuff that excites us. We want to make more work, bigger work, things like that. 00:54:40:00 - 00:55:06:11 Speaker 1 But, you know, you don't have to do it the hard way. You don't have to do it off your own back. You can collaborate to get there. And that is why the streamlines and it so basically how it works is it's strategy and it's delivery. So first starts off with doing a strategy call and in it we look at like so many different metrics. 00:55:06:11 - 00:55:24:13 Speaker 1 I think it's like 25 and it's probably going to be more. But we just look at just based on where you are now and where you want to be, and that is literally what it is. And it just puts in, you know, into like visual terms. What does that actually mean for you? You get a nice little document at the end. 00:55:24:13 - 00:55:26:04 Speaker 2 And all of that. 00:55:26:06 - 00:55:48:09 Speaker 1 And delivery strategy made accessible. So it is basically tailored tactics on how to improve your creative delivery. And and it's for you. It's for what you want to do. It's not, you know, to make you into something that you don't want to be. Maybe you never want to hire someone that is totally okay. Maybe you only want to outsource. 00:55:48:14 - 00:56:09:03 Speaker 1 Maybe you just want to be able to manage what you have with who you have, you know, and just do it more efficiently. Maybe you don't even want to make that much more. You just want to do it's less stress that is also valid, right? But the main thing is that you're scaling up in team size revenue or happiness or free. 00:56:09:05 - 00:56:28:11 Speaker 1 Okay. And then the task builder is basically just looking at what can you actually outsource to me? What can you outsource to streamline? How can I help you get to where you want to be whilst you're putting these strategies in place, like what is on fire right now in terms of your project that we could maybe like. 00:56:28:12 - 00:56:30:10 Speaker 2 Help with. 00:56:30:12 - 00:56:52:03 Speaker 1 And what we can work together on? And it doesn't have to be you outsourcing a huge chunk of your work. It can be outsourcing a part of it and just be like, Can you take this off my hands whilst we work together? That is totally valid. So what does it look like is just how it kind of looks like there is a lot more sort of graphs. 00:56:52:03 - 00:57:14:21 Speaker 1 I think there were like eight, so graphs that I did for my lost streamline standard. Cool. So, you know, it gives you a breakdown of like all of your metrics. It just sticks it sort of in a nice sort of like percentage based on where you are, where you're going. And yeah, we just look at how to improve what can be outsourced and how we can help. 00:57:14:23 - 00:57:31:06 Speaker 1 So yeah, and then of course, you know how it actually looks in practice with the actual work. We put everything that you want to outsource in a nice little queue and you can prioritize it and change it depending on what comes in, what's on fire, what's not priority. 00:57:31:08 - 00:57:33:24 Speaker 2 So what now? 00:57:34:01 - 00:57:48:22 Speaker 1 Take your notes and apply them. That's why I wanted you to write them. I did not want to make a fluffy session. I wanted a session that you could sort of take and put stuff in. So now this is where the work actually begins, is putting it into place. 00:57:48:24 - 00:57:51:01 Speaker 2 But take it slow. 00:57:51:03 - 00:58:25:04 Speaker 1 If you have to take your word for 2026 and stick it in whatever planning document you have for 2026 near the top, do your plans and targets align with that word? Make them align with that word or change the word. It's your business. You can do what you want. And then if you want, you can book a call with me, streamline standard and ask any questions if you have any need for help or any thing that sort of like popped up and you're just like, Well, then we can go for it is perfectly fine. 00:58:25:04 - 00:58:51:09 Speaker 1 It's free, don't worry. And yeah, that's pretty much it. If you have any questions, I imagine that's super bright. I was just going back to why off the blue, you know, if you have any questions, feel free to write them. And yeah, there's actually going to be a webinar in January date pending, I believe I put it in for like the 13th or something like that. 00:58:51:11 - 00:59:09:04 Speaker 1 But I will remind all of you close to the time, if that's at all interesting. But serums are super duper important and I just think it would just help us so, so much, especially as creatives. So yeah, that's pretty much it. Thank you so much. 00:59:09:06 - 00:59:12:23 Speaker 2 Thank you. Thank you. 00:59:13:00 - 00:59:22:07 Speaker 1 Great. So I'll stop sharing. Right. How does everyone feel? Feel free to take off your. 00:59:22:09 - 00:59:34:02 Speaker 2 Microphone if you all you're not in muted purgatory now. It was great. Well done, Chanel. Really useful stuff. I've got a lot of notes I need to definitely tidy up. 00:59:34:02 - 00:59:35:23 Speaker 1 My notebook is a mess, but that's. 00:59:35:23 - 00:59:45:22 Speaker 2 I guess that's the thing about that open mind free thinking thing, isn't it. Yeah, but yeah. Thank you. Yeah. Oh, you're so welcome. 00:59:45:22 - 00:59:55:13 Speaker 1 I really hope it was helpful for everyone. I wanted it to be as practical as possible because there's a lot of. There's a lot to unpack, But I hope it wasn't. 00:59:55:13 - 00:59:59:08 Speaker 2 Just too overwhelming. 00:59:59:10 - 01:00:24:09 Speaker 1 But yeah, so the next one is on serums. I was talking with Julia Blake, who she does she uses capsule and she absolutely swears by it. And I think that capsule, the price that it is, I think it's around £15 or something like that. And it helps you have that sort of pipeline management and stuff like that. So, you know, it's another sort of accessible tool, basically. 01:00:24:09 - 01:00:44:11 Speaker 1 But it's not that you have to use capsule, it's just more what does the serum look like, How is it meant to work? And she's also super lovely. So I was like, well, of course. So yeah, really hope you guys enjoyed that. I'll let you get on because it's now what is it to your time? So thank. 01:00:44:11 - 01:00:49:07 Speaker 2 You all. Bye. These are by.